Betty LaMarr

Founder/Chief Executive Officer

Betty is passionate about serving others through coaching and mentoring. While living in South Africa, Betty saw the devastating effects poverty and powerlessness have on girls and women. She also saw what happens when girls and women are offered even modest opportunities for empowerment: Women discover independence, girls seek education, and life changes for entire families and communities are positively altered as the cycle of poverty and dependency is broken.

More about Betty

Inspired by her experience in South Africa, Betty came back to the United States and founded EmpowHer. Its mission was to make a difference in the lives of disadvantaged girls and women by offering them opportunities to enhance their lives through the development of entrepreneurial, business, and life skills that lead to economic independence. Since its inception in 2003, EmpowHer has served thousands of girls and women in the Los Angeles area.

Betty earned a BA in Business Administration from California State University at Los Angeles and an MBA from Pepperdine University. The Mayor of Los Angeles and California’s Lieutenant Governor have honored Betty for outstanding community service as an activist for change as well as for her contributions to a variety of youth organizations. Betty is an author, speaker, businesswoman, entrepreneur. She received the 2015 Services to Youth Award from Palos Verdes Chapter of Links, Inc, a 2014 Friends of Fuller Foundation Humanitarian Award , a 2013 Soroptimist International  Ruby Award by the Camino Real Region. A 2012 Pepperdine University George Award winner for Community Service she was also 2010 Los Angeles Business Journal honoree and finalist for the Women Making a Difference Award.


Joslyn Osborn

Board Chair

Joslyn Osborn is a Partner with Vaco Los Angeles and is responsible for expanding, leading, and training the executive search team. She has more than ten years of client service and recruiting expertise for finance and accounting professional roles. Joslyn has expanded the Vaco Financial team, driven internal process improvement and increased revenue and EBITDA by 200 percent. 

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She is active in the community, launching The Grid in LA, an informal networking group for emerging CPAs and serves as a mentor for middle school girls through her work with EmpowHer Institute.

Ribka Fox

Vice President

Ribka Fox is a global Human Resources Executive with 20+ years of leadership experience in a variety of industries.  She currently consults as the Head of Human Resources for The California Endowment, a not-for-profit foundation with $3.4 billion assets under management and the largest private health foundation in the state. Her professional experience includes executive-level roles at Golden Hippo, Lionsgate, Quest Diagnostics, and Honeywell.

More about Ribka

Ribka started her professional career as an engineer with General Motors and Hughes Missile Systems Company, before transitioning into Human Resources. She holds an MBA from the University of Michigan Ross School of Business, as well as a B.S. in Mechanical Engineering and B.A. in English Literature from the University of Michigan. Ribka is also a certified Senior Professional in Human Resources (SPHR).

Ribka immigrated to the US with her family as a child and grew up in Michigan. While serving on the EmpowHer Board, Ribka also supports Healthcare Business Women’s Association (HBA) and Women Unlimited as an Executive Mentor. Ribka resides in Sherman Oaks with her husband and two children.

Rosa Carrillo


Rosa Carrillo is President of Carrillo & Associates a leadership development, coaching and change management consulting firm specializing in cross cultural training (USA/Latin America) and team development.  Rosa was raised in Mexico and educated in the USA.  She is fluent in Spanish and English and has built teams, designed and implemented leadership development programs and culture change projects for major corporate and government clients, including Toyota in Tecate, Mexico, Ralston Purina in Latin America, Johnson & Johnson world wide, Southern California Edison, Mobil Chemical, Owens Corning, and Lawrence Livermore Laboratories.  The author of numerous articles, Rosa is a graduate from University of California at Los Angeles, B.A., Spanish Literature and Pepperdine University with M.S., Organization Development.


Cecilia Owens


Cecilia Owens is the Chief Financial Officer at industry leading music licenser APM Music, where she oversees Accounting, Finance, HR, and legal affairs. With balanced career growth in various industries including entertainment, social media, advertising, technology, television services, and financial services, she thrives in changing environments. Her storied career has included deep functional experience in cash management, financial reporting, budgeting / forecasting, strategic planning, payroll, 401K administration, benefits administration, taxes, business insurance, and banking relationship management.

More about Cecilia

Before accepting her current role, she held progressively emergent positions at worldwide leader of satellite television DIRECTV and entertainment giant FOX, where she was responsible for the consolidated SEC financial reporting of websites such as MySpace, IGN, Rotten Tomatoes, and PhotoBucket.

A native of Southern California, Cecilia attended Junipero Serra High School where her admiration for academics flourished. She went on to earn a Bachelor of Science Degree in Accounting from Loyola Marymount University and an MBA from the University of Southern California (Fight On!) Outside of work, Cecilia is a proud wife, mother, and experienced world traveler.

Claudia Alleyne, M.D.


Claudia Alleyne, M.D., is a neo-natologist (pediatric sub-specialist who has special training to evaluate and treat newborns’ medical problems) and Medical Director of the Neonatal Intensive Care Unit (NICU) located at the Kaiser Permanente Anaheim Medical Center.

More about Claudia

She provides medical care to newborns that are born prematurely, critically ill, or in need of surgery. Her medical career began as a graduate of Harvard Medical School with her residency at Brigham & Women’s Hospital in Boston, Massachusetts. She served on the Board of Directors of Planned Parenthood Los Angeles for six years, motivated by the belief that women deserve access to comprehensive health care and accurate education regarding contraception and reproductive choices. Claudia has been an active member of the Association of Black Women Physicians (a Southern California-based organization), serving as president, vice-president, treasurer, and chair of several committees.

Claudia Alleyne

Velonne Atkins


Velonne Atkins is currently the News Business Manager for KCBS/KCAL, the largest local station duopoly in the country. She has held positions at ABC Network News and ABC 20/20.

As an entrepreneur, Velonne and a partner, established Cahuenga Coffeehouse, converting an old check cashing space to a hip-happening alternative to the Starbucks coffee experience.

More about Velonne

The coffeehouse business was sold and now operates as Cafe Etc Hollywood, but Velonne relishes in the fact that she was at the helm of what is now a thriving comer/corridor with burgeoning businesses that used many of her plans for redevelopment of the area. In addition to her entrepreneurial ventures, Velonne enjoys travel, particularly to jazz festivals both domestic and international, event planning, and real estate activities. Velonne is originally from Fort Worth, Texas. She relocated to Los Angeles, California, where she completed her Bachelor’s degree at Pepperdine University.


Tony Baylis


Tony Baylis is the director of the Office of Strategic Diversity and Inclusion Programs at Lawrence Livermore National Laboratory (LLNL). Tony is a senior manager who serves as a champion, ambassador, and advocate for diversity and inclusion at LLNL. He manages the Laboratory’s interactions and successful execution in building, partnering, and collaborating with governmental, educational, industrial, community, and multiple stakeholders to assist the laboratory in striving to build an inclusive workforce to meet LLNL’s national security mission. He represents the Laboratory on the topics of diversity and inclusion, STEM, outreach, workforce initiatives, and student programs.

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Tony serves as LLNL’s compliance point of contact for equal employment opportunity and affirmative action programs. He also encourages and manages the engagement of the Laboratory’s 10 Employee Resource Groups that contribute to the Laboratory’s workforce, inclusion, and outreach efforts. He has also mentored students and staff on navigating their studies and careers in science, engineering and technology.

Lastly, Tony serves as an advisor, consultant, and champion to the Department of Energy, minority-serving institutions, diversity organizations and universities, and serves as a co-principal investigator, an advisory board member, and a board member for institutions and projects that promote the advancement of women and people of color in science and technology careers. In 2018, he became the inaugural chair of the ACM SIGGRAPH’s (9k member organization) Diversity and Inclusion Committee. He aims to carry out the committee’s goal of creating a welcoming and nurturing community for everyone working in computer graphics and interactive techniques. Tony’s passion is advocating for access, equity, and opportunity for the underserved and underrepresented communities in science and technology. Tony is a member of SHRM, ACM and ACM SIGGRAPH.

Staci Nicole Freeman


Staci Nicole Freeman, PHR, SHRM-CP, is a Senior Manager on the Partner Affairs Human Capital team at PwC based in Los Angeles. With nearly 15 years of human capital experience, she has been impactful in various capacities such as recruiting, training, coaching, employee relations, talent management, and leadership development.

More about Staci

Her undergraduate background is in mathematics and computer science, but she was drawn to HR as a career and has obtained various HR credentials to further her knowledge in that space. Staci prides herself on being a natural connector and is passionate about workforce of the future trends, corporate responsibility, strategies that enhance diversity and inclusion in the workplace, and building high performance teams.

In 2017, Staci relocated from her hometown of Hyde Park in Chicago, and currently resides on the Westside in Los Angeles. She enjoys hiking, painting, hot yoga, meditation, volunteering in the community, and spending quality time with friends, family, and her Lhasa Poo, Parker.

Staci stands tall in life and in the nonprofit world by leaning into her strengths and unique blend of corporate experience, community leadership, and compassionate motivation supporting those around her in realizing their full potential.

Lori Heffelfinger


Leadership development and coaching have been at the core of Lori’s work and passion for most of her career: from her experiences in Corporate America where she was both a leader and a developer of leaders, to volunteer work in counseling youth leaders, to leading and developing adult volunteer leaders in many different organizations, to the founding of her management consulting firm in 2004, that specializes in Strategy, Leader and Team Development.

Her firm, The Heffelfinger Company, Inc provides Executive Coaching, Strategic Planning, Team Alignment/Team Development, Experiential Leadership Programing (from Executive Retreats to Workplace Simulations to cohort-based Leadership academies, plus).  The firm maintains a small network of highly experienced coaches and consultants across the country who provide the excellent programing offered by The Heffelfinger Company.

More about Lori

Lori holds a MS in Organization Development from Pepperdine University, a BS in Business Administration from University of Nebraska, and post graduate education in contemporary Gestalt theory applied to organizations.   She won Alumni of the Year in 2015 from Pepperdine University Graziadio Business School and has taught in the MSOD, MBA, and Certificate programs at Pepperdine University since 2005.

Lori lives in Redondo Beach with her husband James and their two cats.   She loves hiking, swimming, biking, quality time with friends/family, and EmpowHer.

Diedra Porché


Diedra Porché is the Senior Vice President Market Manager for the Government and Not for Profit Business Banking division covering the Western Region. She is responsible for the banking and finance needs of Municipal and Not for Profit clients.

Most recently, Diedra served as the Market Manager for Los Angeles Business Banking (2012-2017), overseeing the financial needs for clients up to $20MM in annual revenue. Prior to that she was Division Manager in Houston Texas for the Government Banking Team in the Commercial Banking group (2007-2012). Having been with Chase Bank for 23 years, her prior positions include various leadership and managements roles in Retail, Business Banking and the Commercial Bank. 

More about Diedra

A Houston native, she earned her B.A. degree in 1991 (Bachelor of Arts, Political Science) and a M.A. in 1994 (Master’s Public Administration) from the Texas A&M University.

Diedra’s affiliations in Houston included Board Member of the Houston Downtown Management District, Education Committee member for the Greater Houston Partnership, Director of the executive committee for the City of Houston- Bank on Houston Program as well as graduate of Leadership Houston Class XXVII.

Diedra is currently an active board member for the California Bankers Association representing JP Morgan Chase. She is also a former board member for the YWCA GLA. Additionally Diedra co-chairs the Los Angeles Chase Market Leadership Team.

Diedra is married to Kerry Porché and they have two children, Rachel and Jonathan. Diedra is also a member of Faithful Central Baptist Church where she participates in various church and community activities.

Ruth M. Simeon

Emeritus Director

Ruth M. Simeon is Principal Consultant for Improvement Technologies and has years of experience as a consultant, senior corporate manager, and nonprofit executive. Her Human Resources, Organizational Development and business management expertise has assisted companies in making major shifts in business strategies and practices.

More about Ruth

Those shifts have positively affected the capability and diversity of leadership, the visibility and career development of underrepresented employees, as well as the improved performance of managers and teams. Improvement Technologies helps companies design and implement mentoring programs which help achieve business outcomes and strengthen leadership. She wants to share this expertise within the community to help build future leaders at the earliest opportunity. She has a Masters in Psychology from Pepperdine University (top 1%). As a Hoosier Scholar, she earned a B.A. from Indiana University and completed executive coursework  in Finance at Stanford University Graduate School of Business. Ruth is a certified Senior Professional in Human Resources. She was recognized by the City of Los Angeles for her work as Workforce Investment Board Commissioner. She is former President of the California Diversity Council, adjunct professor at Butler University and guest lecturer at the USC Graduate School of Social Work.

La Shawn Stanford


La Shawn Stanford is the Community Relations Manager for the West Region of UPS, a territory that spans 26 states and has more than 167,000 employees. She oversees all community outreach events in the region and manages a $1.2 million budget.


More about La Shawn

La Shawn began her UPS career in 1998 as a delivery driver, and was promoted to supervisor the following year. In 2001, she accepted an assignment as a Comprehensive Health and Safety Process supervisor, then transitioned to a role in Human Resources in 2004. After successfully completing several rotations, La Shawn was promoted to manager in 2008. In 2012, she accepted the assignment of South California District Community Relations Manager. La Shawn accepted her most recent assignment as West Region Community Relations Manager in September 2018.

Prior to joining EmpowHer Institute’s Board of Directors, La Shawn served as Advisory Board Member on International Trade Educational Program and Advisory Board Member at the Los Angeles Urban League.

La Shawn has two children, Amber and R.J. Amber, is a registered nurse and lives in the Washington D.C. area. R.J. is a Secret Service Agent in Washington D.C. When not at work, La Shawn enjoys spending time with her family, friends, her dog Louie, walks on the beach, wine tasting, jazz concerts, roller skating, bike riding and exercising.